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March 25, 2022

The Advantages and Disadvantages of a Growth Agency for Lead Generation

Any business owner or leader needs to make tough decisions. The least is how to bring in more sales through the many tactics available. One decision is whether use a freelancer, take it in-house or use an agency lead generation specialist.

What Is a Growth Agency?

Growing your company is the primary goal of a growth agency. They create customised strategies and campaigns to boost your sales, ROI and advertising clicks.

These goals can be achieved through various strategies, depending on the needs of your business. Content generation, audience analysis and brand image improvement are the standard techniques. These may be a lot to take in. Or perhaps they’re just not your forte.

Companies or brands seeking new leads can use a growth agency for capturing and aggregating consumer information. Most leads are obtained via online marketing, social media marketing, SEO, content distribution and landing pages targeting specific audiences. When working with the right agency, you will gain a targeted strategy to generate quality business leads. With the assistance of a growth agency, you can accomplish these and reach your next business goal.

An effective growth agency can craft a program that nurtures leads throughout the sales process. They analyse every aspect of your traditional and digital marketing methods but with an eye toward growth as a whole. Each move they make will ultimately be focused on growing each element of your business. They offer support in various areas, including sales enablement, integrated marketing and sales strategies, PPC and social media optimisation, comprehensive inbound marketing strategies, web design, account management and CRM integration.

Simply put, growth agencies work with your sales and marketing teams to generate more qualified leads and nurture them effectively to maximise company growth.

Pros of Working with a Growth Agency for Lead Generation

Get the assistance of an expert team.

Many internal marketing teams are staffed with employees who do their best to stay ahead of the curve. Marketers are expected to be experts in their field, SEO experts, designers, conversion experts, digital strategists, and branding gurus.

Growth marketing companies for lead generation offer a highly skilled professional team who will work in conjunction with your internal marketing department to provide unmatched expertise. Having more experts at your disposal makes executing successful lead generation activities easier. B2B lead generation agencies provide specialists that can step in and get the job done, whereas this can be difficult to find internally.

Creating B2B leads requires diverse skills to attract and engage leads. Due to growth agency teams' daily experience with similar projects, they have the expertise and groundwork to deliver the best results. In-house set-ups that are inefficient can significantly delay the desired results for a growing company.

Reduce costs

Using in-house lead generation costs, mainly because you’ll have to cover expenses such as insurance, training, and sick leave. Often costly and time-consuming, in-house lead generation can take away your business's unique selling proposition. You can avoid these costs and generate revenue cost-effectively with a growth agency. Agency costs are considered to be higher than internal department costs. But an agency's cost will become less once you account for all the processes involved in executing inbound lead generation.

Lead generation agencies can drive growth for your business. With a team of dedicated digital business consultants and advanced systems for lead generation, they can generate hot leads in a short time and cost-effective manner.

Receive quick, effective solutions

Lead generation firms are committed to delivering the results you are looking for and providing you with quality leads. Having a steady stream of leads makes finding well-qualified leads easier.

Agencies also present their results as detailed reports accompanied by metrics. In this way, you can track whether a campaign is successful or not. You can also use the information to improve both the quality of leads and the effectiveness of your campaign.

Put your focus on the important things.

The key to generating profit for your business is figuring out your unique selling proposition. Therefore, your USP needs to be the focus of your attention. The best way to do this is to outsource lead generation. Taking advantage of lead generation outsourcing frees up internal resources to let you focus on what matters.

Cons of Working with a Growth Agency for Lead Generation

Lack of nurturing strategies

The responsibility of a lead generation agency often ends once a list of leads has been generated. But of course you’ll still need lead nurturing strategies. Developing conversion strategies and nurturing leads are essential for turning awareness into revenue. Without these strategies, you're likely to lose leads, and your leads won't get the attention they deserve, resulting in a very low conversion rate.

A lack of knowledge

Sometimes, a lead generation agency may not be as knowledgeable as you are about your field of business. This is why your partner must have domain-specific knowledge in your business area. Consider outsourcing growth agencies with experience in your industry.

A sense of a lack of control

By outsourcing your lead generation, you're putting that responsibility in someone else's hands. Companies may feel as if they're losing control in some cases because of this. There is no reason for this to be the case if you’re partnering with a competent agency. In the case of a well-equipped agency, you will be kept updated on all aspects of your project.

Potential for miscommunication

Outsourcing lead generation can also cause miscommunication. When communication and project direction do not match, friction can arise between the agency and client. It is possible, however, to avoid this by inquiring about how frequently your prospective growth agency communicates with its clients. Keeping in touch with your partner agency is always crucial, primarily if they are located in another country.

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